Hey there, creative human! 🌟 

There are over 8 billion people in the world, but have you ever wondered how many AI-generated personas exist on social media? While the exact number is unknown, one thing is clear—AI influencers are on the rise.

In today’s issue, I’ll show you how to create one. 🚀

DEEP DIVE

👩‍🎤 How I Created an AI Influencer in 1 Minute

AI influencers are taking over, from UGC-style marketing videos to full-time Instagram models earning up to 10K per month (the example of Aitana Lopez, displayed below). Brands are leveraging them for campaigns, while audiences are engaging with them just like real personalities.

Creating a virtual influencer has never been easier. With AI models reaching near-photorealistic quality, generating lifelike avatars is now as simple as typing a prompt. But a successful AI influencer needs more than just a realistic face. What truly matters is:

✅ A distinct and consistent identity that makes it recognizable.
✅ A cohesive aesthetic that aligns with its niche and audience.
✅ Adaptability to different settings—so it never looks out of place.

🔍 Top Platforms for AI Influencer Creation

After researching various platforms, I found four powerful tools that offer built-in AI influencer creation features:

• RenderNet AI

• Apob.ai

• Genfluence

• Glambase

Each platform brings a unique approach to AI influencer creation, catering to different creative and commercial needs. After a test run, Apob.ai stands out as the best value for money, balancing advanced features with ease of use.

🎭 Step 1: Creating Your AI Character

The first step in bringing an AI influencer to life is setting up the avatar itself. Unlike older tools that required complex AI prompting, today's platforms offer intuitive, user-friendly interfaces where you can define demographics, customize facial features, or even upload reference photos to guide the AI seamlessly.

With just a few clicks, my AI-powered influencer is ready to go (though the facial features are somewhat generic and require refinement):

📝 Step 2: Generating AI-Powered Content

With the model stored in the platform, you can now create high-quality images and videos effortlessly—a game-changer for keeping your AI influencer active on social media.

What’s even more impressive? The pre-designed scenes to place the avatar in various environments. Whether you want them skiing in the Alps or casually lounging on a couch, the platform has it covered. So, no need to rent a private jet setting for that luxury photoshoot, huh? 😏

Here is my avatar placed in a forest setting:

These tools also come packed with powerful features to make your AI influencer even more realistic:

• 🎭 Video Face Swap – Seamlessly replace a real person’s face in a video with your AI model.

• 👗 Clothes Swap – Change outfits while maintaining realistic textures and styling.

• 🗣 Talking Avatar – Turn static images into lip-synced talking videos.

⏳ What’s Next?

AI is making it ridiculously easy to create virtual influencers, but let’s BeReal—the hard part is making them matter. An AI-generated persona is just pixels unless it connects with an audience, tells a story, and feels real in a digital world overflowing with content.

And that’s a topic for another day. 🚀

INSPIRED BY AI

🎨 Creative of the Week

This commercial masterfully blends reality with a burst of AI-generated elements. It’s a perfect showcase of how AI and VFX can enhance storytelling and expand creativity.

Catch you next week! 🎬

— Radu